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Telegram Ads Platform: Ultimate 2024 Guide

Discover how to master Telegram ads and monetize your channel in 2024. This guide covers everything from setting up your first ad to maximizing your earnings, making it essential for advertisers and channel owners aiming to grow their reach and income.

Damian Ledesma
Damian Ledesma
July 2, 2024
5 minutes

Telegram is a top platform for reaching big audiences and making money. With nearly a billion active users, it offers great chances for advertisers and channel owners to earn income and grow their reach.

This guide explains how to use Telegram ads, from setting up your first ad to managing your budget and tracking performance. We will cover the platform’s ad rules, guidelines, and best practices to make sure your ads are effective and follow the rules.

Whether you are an advertiser wanting to reach more people or a channel owner aiming to boost your earnings, this guide has all the key tips and tools you need to succeed on Telegram in 2024.

Why Choose Telegram for Monetization and Advertisement?

Telegram is a great platform for making money. With its growing user base and powerful features, it is perfect for creating engaging content and reaching large audiences.

Telegram Ads in Channels

Here’s why Telegram stands out for monetization and ads:

  • Wide Audience Reach: Telegram has nearly a billion active users. This huge audience means more potential customers and followers for your content.
  • Rich Media Support: You can share images, videos, and files up to 2 GB (4 GB for Premium users). This allows you to create and share high-quality content that attracts and retains users.
  • Privacy and Security: Telegram offers end-to-end encryption, ensuring that your communications and data are secure. This builds trust with your audience.

Setting Up Telegram Ads

Step 1: Access the Telegram Ad Platform

  1. Open the Platform: Go to the Telegram Ad Platform.
  2. Log In: Use your existing Telegram account to log in. If you don’t have a Telegram account, download the app on your mobile device, sign up, and then use your phone number to log in to the ad platform.

Step 2: Choose Your Account Type

  1. Select Account Type: Decide whether to use your personal account or create an organization. If you choose to create an organization, link it to your Telegram group or channel. Only the owner of the group or channel can create an organization.

Step 3: Add Funds to Your Account

  1. Manage Budget: Click on "Manage Budget" to add funds to your account. You can top up your account using the available payment methods. This is essential before creating any ads.

Step 4: Create Your Ad

Telegram TON-based Ads
  1. Create Ad: Click on "Create Ad" to start designing your sponsored message.
  2. Fill In Details: Complete the template with the following:
    • Title: Enter a catchy title for your ad.
    • Text: Write the main text of your ad (up to 160 characters).
    • URL: Provide a link to your Telegram channel or bot using the format or @link. Links to external sites are not allowed.

Step 5: Set Your CPM and Budget

  1. Set CPM: Determine the Cost-Per-Mille (CPM) for your ad. This is the price for 1,000 views. The minimum CPM is 0.1 Toncoin.
  2. Budget: Decide on your ad budget, which is the total amount you’re willing to spend. Your ad will run until this budget is exhausted.

Step 6: Target Your Audience

  1. Choose Channels: Select the channels where you want your ad to appear. Enter their unique links, like
  2. Confirm Terms: Check the box to confirm you have read the Ad Platform Terms of Service and Ad Guidelines.

Step 7: Review and Submit

  1. Review Ad: Double-check all the information you’ve entered.
  2. Submit Ad: Click "Create Ad" to submit. Your ad will go into "In Review" status, where the Telegram team will check it before it goes live.

Step 8: Monitor and Manage Your Ads

  1. Track Performance: Use the ad platform’s tools to monitor your ad's performance, including views and interactions.
  2. Adjust as Needed: You can edit the title, text, and URL of your ad at any time, but not the targeting parameters. To change targeting, create a similar ad with the new parameters.

Telegram Ads Monetization

To monetize your Telegram channel with Telegram ads, follow these steps:

Step 1: Ensure Eligibility

  1. Check Subscriber Count: Ensure your channel has at least 1,000 subscribers. This is the minimum requirement for displaying ads.

Step 2: Access the Telegram Ad Platform

  1. Visit the Platform: Open your web browser and go to the Telegram Ad Platform.
  2. Log In: Use your Telegram account to log in. If you don’t have an account, create one via the Telegram app.

Step 3: Enable Ads in Your Channel

  1. Open Channel Settings: On your Telegram app, go to your channel and tap on the channel name to open the settings.
  2. Find Monetization Settings: Go to Settings > Statistics > Monetization.
  3. Enable Ads: Toggle the setting to allow sponsored messages in your channel. This will enable Telegram to start showing ads to your subscribers.

Step 4: Manage and Monitor Ads

  1. Monitor Ad Performance: Use the ad platform’s tools to track the performance of ads displayed in your channel. Look for metrics such as impressions, clicks, and revenue generated.
  2. Analyze Data: Regularly check the performance data to understand how well the ads are doing and how much you are earning.

Maximizing Earnings with Telegram Ads

To effectively maximize your earnings from Telegram ads, consider these strategies:

Content Quality

  • Engage Your Audience: Post high-quality, engaging content that keeps your subscribers active and interested. The more they engage with your content, the more impressions your ads will get.


  • Regular Posting: Maintain a consistent posting schedule to ensure a steady flow of impressions. Regular activity boosts your channel’s visibility and keeps your audience engaged.

Audience Interaction

  • Foster Community Engagement: Encourage interactions through comments, polls, and discussions. Higher engagement leads to more ad impressions and increased earnings.

By following these steps and strategies, you can effectively monetize your Telegram channel through ads and maximize your revenue. For more details, refer to Telegram's official blog post on monetization.


Telegram is a powerful platform for reaching large audiences and making money through ads. This guide shows how to set up and manage Telegram ads, ensuring your campaigns are effective and compliant with the rules.

By enabling ads in your channel and following best practices, you can maximize your earnings. Regularly posting quality content and engaging with your audience will increase ad impressions and revenue.

Whether you're an advertiser or a channel owner, using Telegram ads can significantly boost your reach and income in 2024.

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