Telegram Ads: 2025 Simple Guide to Sponsored Messages

Telegram has exploded in popularity with over a billion monthly users and more than a trillion channel views per month. This massive audience makes Telegram a powerful platform to promote your content, whether you run a public channel, group, or bot.

This guide will show how to use Telegram’s official Ads Platform and share free tips to grow your Telegram community organically.

Telegram Ads Platform: Reach Millions with Sponsored Messages

Telegram’s official ad platform lets you run Sponsored Messages in large channels (1,000+ subscribers).

These short text ads (max 160 characters) appear at the bottom of posts in public channels, labeled “AD”. They contain just text and a Telegram link (no images or videos).

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Unlike other ads platforms, Telegram respects your audience privacy, so ads are shown based on channel topics you select, not personal user data.

Key features of Telegram Ads:

• Huge Audience: Reach Telegram’s more than 1 billion users via public channels.
• Pay per View (CPM): Pay for every 1,000 views in Toncoin (TON). Min. bid is 0.1 TON per 1k views.
• Low Entry Barrier: Only 20 TON is needed to start advertising.
• Telegram-Only Links: You can only link to a Telegram channel, group, or bot. No external URLs allowed.
• Revenue Sharing: 50% of ad revenue goes to the channel owners where ads are displayed.

How to Create a Telegram Ad (Step by Step)

1. Log in at ads.telegram.org: Visit the Telegram Ads Platform (ads.telegram.org) and log in with your Telegram account (you’ll get a code via Telegram).
2. Choose Account Type: Use your personal account or create an organization linked to one of your channels (for team collaboration).
3. Add Funds: Add Toncoin (TON) to your ad balance (at least 20 TON to start).
4. Create Your Ad: Click “Create Ad” and fill in:
   • Ad Text: Write a catchy message (max 160 characters) about your channel, group, or bot.
   • Destination Link: Enter your Telegram link (e.g. *https://t.me/YourGroupBotOrChannel* or https://YourGroupBotOrChannel.t.me). External links are not allowed.
   • CPM Bid: Set your bid per 1,000 views (min. 0.1 TON).
   • Target Channels: List public channels where your ad should appear (choose channels related to your niche).
5. Submit & Launch: Agree to the terms and submit your ad for review. Telegram will check it meets guidelines. Once approved, it goes live and starts showing to users.
6. Monitor & Optimize: Track views and spending on the dashboard. Pause or adjust the campaign anytime. Use the results to improve your next ads.

Organic Promotion: Free Ways to Grow Your Telegram Community

Paid ads can give you a quick boost, but organic growth brings loyal members. Here are effective free strategies to promote your Telegram channel, group, or bot:

• Optimize Your Profile: Use a clear name, descriptive bio, and an attractive picture. Let visitors know what your channel or group is about at a glance.
• Post Valuable Content: Share useful, interesting content consistently. An active channel with quality posts keeps members engaged and encourages them to invite others.
• Share Your Link: Promote your Telegram link outside the app. Add it to your social media profiles, website, or email signature. The more people see your t.me link, the more will join.
• Engage in Communities: Be active in online communities (Reddit, Facebook groups, forums) related to your niche. Help others and mention your Telegram channel or bot when relevant (but avoid spam).
• Cross-Promote: Partner with other Telegram channels or groups in your niche. Exchange shout-outs or recommendations to send followers to each other.
• Encourage Invites: Ask your members to invite friends who might be interested. You can even reward referrals with a shout-out or exclusive content.
• Use Telegram Features: Enable comments on your channel (by linking a discussion group), run polls or Q&As, and use deep links for bots. Interactive features make your community lively and welcoming.
• Be Consistent: Building a community takes time. Keep engaging regularly – as your content delivers value, more people will join through word of mouth.

Beware of “Quick Growth” Schemes

Be careful of services that promise thousands of members overnight. Telegram “member adder” bots often add fake accounts or force random users into your group without consent:

• No Real Engagement: You might see your member count jump, but fake members won’t interact. A channel with 10,000 fake subscribers is less valuable than one with 100 real fans.
• Risk of Ban: Adding people without permission breaks Telegram’s rules. Your group can be reported and banned for spam.
• Damaged Reputation: Real users can tell if your numbers are fake. It erodes trust and makes genuine users less likely to stay.

Avoid these “quick boost” tricks – they bring no value and put your community at risk. It’s better to grow steadily with real users who care about your content.

Telegram offers incredible reach. By combining the Ads Platform for fast exposure with organic promotion for lasting engagement, you can build a thriving Telegram community with genuine members.

Focus on delivering value and interacting with your audience – your channel, group, or bot will grow and stay active.

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