Sending a message to many people at once on Telegram can be easy if you know the right tools. In this guide, we’ll explain what Telegram broadcasts are, what Telegram channels do, and the difference between the two.

You’ll also learn how to broadcast messages on Telegram using a bot, and why using a tool like SUCH is the best, codeless solution. We’ll keep things simple and clear, with short paragraphs and easy steps.

What Is a Telegram Broadcast?

A Telegram broadcast generally means sending one message to many users simultaneously. It’s a way to share news, updates, or announcements with a large audience without typing messages one by one.

In Telegram’s context, there are two main ways to broadcast a message: via channels or via bots.

• Channels: Telegram channels are an official feature that lets you post messages to many subscribers at once. They work like a one-way feed.

• Bots: A Telegram bot can send a broadcast message by messaging multiple users individually through the bot. This is not a built-in feature of the Telegram app for regular users, but bots (with the help of third-party platforms like SUCH) make it possible to send a message to all your bot’s users at once.

In short, a broadcast is any message delivered to a wide audience simultaneously. Next, we'll look at Telegram channels, which are Telegram’s built-in broadcast tool.

What Is a Telegram Channel?

A Telegram channel is an official tool for broadcasting messages to a large audience on Telegram. When you post in a channel, every subscriber of that channel can see the message.

Channels can have unlimited subscribers, and only the channel owner or admins can send messages. In other words, it's a one-to-many broadcasting feed. For example, if you run a news channel with 10,000 subscribers and you post an update, all 10,000 people receive that update in the channel.

Telegram channels are great for sharing announcements, news, or promotions because everyone subscribed gets the message. Subscribers cannot post in the channel (it’s one-way communication), and they don’t see who else is subscribed.

The messages/posts are labeled with the channel’s name, not yours as an individual, which keeps the focus on the content. New subscribers can usually see the entire history of messages posted in the channel, so they won't miss past announcements.

In summary: A channel is like a broadcast station or newsletter on Telegram. It’s simple to use and ideal for large audiences. However, as we’ll see, channels have some limitations when it comes to targeted or interactive messaging.

Telegram Broadcasts vs Channels: What’s the Difference?

It’s important to understand the difference between using a channel and doing a broadcast via other means. A Telegram channel is one way to broadcast, but a “real broadcast” outside of channels (directly to users) can be done with bots.

This is an InviteMember subscription bot broadcast.

Here are the key differences between Telegram channel broadcasts and using a bot for broadcasts:

• Method of Delivery: In a channel, your message appears in the channel feed that all subscribers follow. With a bot broadcast, the message arrives as a direct message in each user’s chat with the bot (like a personal message from your bot to them). This means bot broadcasts feel more direct and personal to the user, as it shows up in their individual chat list, not just in a channel stream.
• Audience & Subscription: Anyone can join a public Telegram channel to start receiving messages. For a bot broadcast, the only people who receive the message are those who have started the bot (i.e. opened a conversation with the bot) and haven’t blocked it. You cannot broadcast via a bot to people who never interacted with it (this is a Telegram rule to prevent spam). So, a channel can have a public link and unlimited followers, whereas a bot’s broadcast list grows as people find and start your bot.
• Interaction: Channel broadcasts are one-way; subscribers usually can’t reply in the channel itself. If they want to discuss or respond, channel admins often link a separate discussion group. In contrast, if you broadcast a message via a bot, each user can directly reply to the bot’s message in their chat. This is great for support or feedback because the conversation stays private – the user’s reply goes only to you (through the bot), not to everyone.
• Targeting & Segmentation: With channels, everyone gets the same message. You can’t easily send a channel post only to a specific subgroup of subscribers (everyone in the channel will see it). Bot-based broadcasts, on the other hand, can be targeted. For example, SUCH built bots let you choose to send to all users or only certain users by creating a custom list of recipients. This means you could send an update to, say, only your VIP users or a certain region, instead of all users. Channels don’t have such built-in targeting – it’s all or nothing.
• Visibility and Engagement: Channel messages can sometimes be missed or ignored, especially if the channel is very active or if users have many channel posts muted. In a busy channel with frequent posts, your important announcement might scroll by unnoticed. With bot broadcasts, because the message lands in the user’s private chat, it may catch their attention more easily (they see a notification from your bot like they would from a friend). However, users might still mute bots if overused, so broadcasts should be used responsibly.
• Ease of Setup: Creating a channel is straightforward and free in Telegram’s app. Setting up bot broadcasts requires creating a bot (which is free) and using a platform or some coding to manage the broadcast. This is where SUCH comes in – it provides a no-code, easy way to turn your AI chatbot into a broadcasting tool. Some other businesses use custom scripts or other bot platforms to broadcast, but those can be complex or require coding. SUCH PRO bots offer a codeless solution, so you don’t need programming skills to use a bot for broadcasting.

In short, Telegram channels are built-in broadcast tools good for basic one-way communication to all followers, while Telegram bot broadcasts allow more direct and flexible messaging to users (with the trade-off that users must engage with the bot first).

How to Send a Broadcast Message on Telegram with a Bot (Using SUCH)

So, you might be wondering how to broadcast a message on Telegram using a bot. SUCH makes this process simple and code-free.

Broadcasts on SUCH are a PRO feature, which means you need to have a PRO subscription for your SUCH AI chatbot to use this capability.

Assuming you’ve already created your Telegram bot and connected it to the SUCH platform (and upgraded to PRO), here are the steps to send out a broadcast:

1. Open your Bot Chat: Go to Telegram and open a chat with your bot (the one you connected through SUCH). This is where you will issue the broadcast command.
2. Send the /broadcast Command: In the bot chat, type /broadcast and send it. This tells the bot you want to start a broadcast. The bot will then ask you who you want to send the message to.
3. Choose the Audience (All or Custom): The bot gives you two options – All or Custom.
   • If you choose All, the message will be delivered to all users who have started your bot. This is useful for a general announcement to everyone. Remember, it won’t reach users who never started the bot or who have blocked it.
   • If you choose Custom, you can send to a specific list of users. The bot will ask you to provide the Telegram IDs of the users you want to reach. (Telegram ID is a unique number for each user – SUCH’s interface can help you find these IDs if needed.) This option is handy if you want to target a specific group instead of everyone.
4. Write Your Message: Next, type the message you want to send and send it to the bot. You can write text and even include photos, videos, or other media – all message types are supported for broadcasts. For example, you might type out an update like "Hello! We have a new feature launching today..." or send an image with an announcement text.
5. Preview and Confirm: Once you send the content, the bot will show you a preview of the broadcast and tell you how many users will receive it. This is your chance to double-check everything. If it looks good, confirm by choosing “Yes” to send the broadcast. If you realize you made a mistake, you can choose “No” to cancel or to send a different message. (You can also manually cancel at any time before confirming by sending the /cancel command.)
6. Broadcast Sent: After you confirm, the bot will send your message out to all the intended users. Each user will receive it as a message from your bot, in their individual chat. The broadcast happens simultaneously to multiple people at once – you don’t have to message everyone one by one. Keep in mind that once broadcasted, you cannot edit or delete the message for others (just like any normal sent message), so be confident about the content when you hit confirm.

That’s it! With these simple steps, you’ve learned how to send a broadcast message on Telegram using a bot. It’s essentially as easy as sending a command and forwarding a message, thanks to the user-friendly design of SUCH. No coding, no complex setup – just a few clicks and your message reaches everyone.

Note: Broadcasting is a powerful tool, so use it wisely. Avoid spamming users with too many broadcasts, as they might mute or block your bot if they feel overwhelmed. Always send useful updates that your audience appreciates. Also remember, you can only broadcast to users who have interacted with your bot before (they had to click “Start” on your bot), due to Telegram’s anti-spam rules.

Why Use SUCH for Telegram Broadcasts?

There are other ways to broadcast messages on Telegram, but SUCH stands out as the best option for a few key reasons:

• No Coding Needed
• Built-In and Easy to Use
• Targeted Messaging
• Safe and Spam-Controlled
• Extra Features and Automation: SUCH is more than just a broadcast tool
  • Customer Support & Chat Management
  • Quick Replies and Commands
  • AI Integration (ChatGPT)
  • Group and Channel Tools
  • Media & Voice Utilities
• Continuous Development and support

In conclusion

Telegram broadcasts can be done through channels or bots. Channels are great for basic one-way communication to everyone, but if you want a more direct and flexible approach, using a Telegram broadcast bot is the way to go.

With a bot (and especially with a tool like SUCH), you can send personalized broadcast messages, target specific users, and interact with your audience more directly. We walked through how to send broadcast messages on Telegram using SUCH, showing that it only takes a few simple steps and no technical coding at all.

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